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White papers and research

When you partner with Experian CheetahMail, you gain access to an exclusive, wide range of research from the marketing experts at Experian Marketing Services.

 

Date Type Document title
1346329594 08/30/2012 Case study Quotemehappy.com increases conversion rates with mobile optimised email

Quotemehappy.com increases conversion rates with mobile optimised email

With email as one of Quotemehappy.com’s primary channels to market, the client wanted to ensure a seamless experience for all of their mobile users (28% of the customer base). Quotemehappy.com worked closely with Experian Marketing Services to implement a mobile solution that spurred a healthy 9% increase in conversion.

1342066823 07/12/2012 The Proactive Marketer looks at how you can ensure the safe arrival and optimum placement of your emails.

The Proactive Marketer looks at how you can ensure the safe arrival and optimum placement of your emails.

This paper focuses on the three pillars of successful deliverability: data integrity, relevance and reputation. By following these principles you can ensure that your marketing emails hit the top of your customer’s inbox — every time.

1332270801 03/20/2012 Case study Forzieri increases conversion rate by 10% with welcome email programme

Forzieri increases conversion rate by 10% with welcome email programme

Integrated strategy nourishes customer dialogue, increasing engagement and boosting revenue

CheetahMail set to implement an integrated marketing strategy that would address the challenges felt by the client, whilst forming the springboard for their future email communications.

1331787000 03/15/2012 White paper Social media brochure

Social media brochure

Experian CheetahMail has made a serious commitment to and investment in, social media. We believe that to truly succeed, companies need to entrench social media marketing into their digital and email strategy; utilising the channel to its fullest potential. We believe that this takes its form through acquisition, engagement and analysis.

1330585626 03/01/2012 White paper Connecting with your customers in a multi-channel world: 5 insights for marketing success

Connecting with your customers in a multi-channel world: 5 insights for marketing success

There are still many questions that persist to how digital media is changing our world, evidenced by the fact that increasing digital spend alone is no guarantee of success. The one certainty is that organisations need to stay ahead of the game. This white paper offers readers five tips to achieve just that, including aspects such as the Single Customer View and enriching your data.

1329192516 02/14/2012 Case study Origins uses testing and deliverability best practices to improve email performance

Origins uses testing and deliverability best practices to improve email performance

Origins worked with Experian CheetahMail’s Strategic Services and Client Services teams to determine the impact that whitelisting language would have on future email subscriber activity. The group’s finding was that Origins could gain significantly higher click through and transaction rates in the long-term, by including whitelisting instructions early in the customer lifecycle.

1323667292 12/12/2011 Case study Creating an engaging email strategy for Panasonic

Creating an engaging email strategy for Panasonic

Experian CheetahMail’s know-how inspires cross-channel customer engagement driving physical footfall in UK stores

Experian CheetahMail builds email strategy for Panasonic from the ground up, ensuring that email solutions drive customer and data acquisitions as well as providing a platform that delivers the right message at each touch point in the customer’s journey.

1323338229 12/08/2011 White paper Picture perfect — the art and science of email for mobile

Picture perfect — the art and science of email for mobile

Mobile offers email marketers a powerful platform to engage with customers as never before, using rich content including video and images targeted to their specific needs. People can now get the emails they want, in a form they appreciate, on the products they like, whenever and wherever they are. Whilst mobile might not be new, the smartphone is, and this requires new levels of understanding.

1323241730 12/07/2011 White paper Go Mobile

Go Mobile

Our ability to capture and merge profile data allows you to identify which channel each customer is responding to and then reach that customer through the most appropriate channel. So when your customer tells you they’d prefer mobile messages, you’re ready to communicate with them through mobile immediately.

1322723776 12/01/2011 Webinar Best Practice Tips: Email on Mobile Devices

Best Practice Tips: Email on Mobile Devices

This webinar explores the change in mindset that marketers need to adapt in order to embrace the full potential that mobile offers. Our mobile expert Grant Sidwell will take you through some of our research findings, with options, solutions and helpful hints and tips.

1321203671 11/13/2011 White paper Christmas White Paper: Hints and tips to increase your ROI this holiday season

Christmas White Paper: Hints and tips to increase your ROI this holiday season

A big part of a successful Christmas email marketing programme is knowing the best time to start promotions; what types of mailings will drive the most customer response and how to capitalise on peak times of buying interest. Learn more in this white paper.

1320685172 11/07/2011 Case study Dealchecker sees inbox placement rise by 21.9%

Dealchecker sees inbox placement rise by 21.9%

Dealchecker.co.uk sees inbox deliverability dramatically improve when it joins forces with Experian CheetahMail and Return Path

1320685123 11/07/2011 Case study IPC Media increases subscriber base by 60%

IPC Media increases subscriber base by 60%

Experian CheetahMail transforms email marketing communications for IPC Media, boosting revenues and business intelligence

1314286702 08/25/2011 White paper Back-to-School Countdown: The ABC’s of Preparing Your Email Programs for the Big Day

Back-to-School Countdown: The ABC’s of Preparing Your Email Programs for the Big Day

A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a more granular, or product, level. Learn more in this white paper.

1306328329 05/25/2011 Case study Boston Proper saves money, increases conversions using Experian Marketing Services solutions

Boston Proper saves money, increases conversions using Experian Marketing Services solutions

Learn how this major retailer improved customer engagement, marketing efficiencies and revenue.

1297160142 02/08/2011 White paper The perfect digital blend: engaging customers through email, SMS and social media

The perfect digital blend: engaging customers through email, SMS and social media

In recent years, we have witnessed a digital explosion. Digital communication channels such as email and mobile have seen significant growth; and the web and social media forums such as Facebook and Twitter have become a central point for fact finding, purchasing, conversation and friendships.

1295441760 01/19/2011 Case study ThinkPets strengthens customer loyalty through personalized email content

ThinkPets strengthens customer loyalty through personalized email content

Publisher sees lifts in opens and click rates by driving email content based on customer lifecycle.

1290102799 11/18/2010 White paper Spreading the Word Through Friends-and-Family Emails

Spreading the Word Through Friends-and-Family Emails

Customers engage with friends-and-family emails at a much higher rate than they do with promotional campaigns – proving that just a few words can influence an email campaign in so many ways. Download this white paper to discover key trends and learn optimal strategies pertaining to friends-and-family email marketing.

1287424657 10/18/2010 White paper The Welcome Email Report

The Welcome Email Report

Whether it is an automated text-based opt-in confirmation or a branded welcome message, the first email that a new subscriber receives from your company sets the stage for developing a stronger customer relationship through your email program. The key components of a welcome program are proper representation of your brand promise and the setting of overall expectations for your business’s future email communications with its subscribers.

1285678363 09/28/2010 Case study Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing

Learn how Bass Pro Shops, a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment, builds targeted marketing programs across its online and brick-and-mortar customer touch-points.

1285332692 09/24/2010 Case study Sundance Catalog Company tests welcome email campaign to increase customer response

Sundance Catalog Company tests welcome email campaign to increase customer response

Leading retailer analyzes email offers to engage new subscribers through customer-centric email marketing campaigns.

1284032445 09/09/2010 White paper The 2010 Holiday Marketer

The 2010 Holiday Marketer

Gain data driven insight on important holiday marketing trends and benchmarks to create engaging multichannel customer experiences. Learn more about key holiday marketing tactics across traditional and digital channels including email, direct mail, mobile, search, online communities and social media while learning how to infuse these mediums with deeper consumer insight.

1283948251 09/08/2010 White paper The Remarketing Report

The Remarketing Report

This white paper contains an analysis from Experian CheetahMail’s Strategic Services Team on key themes surrounding remarketing, along with strategic best practices and recommendations to integrate email and web analytics.

1277380937 06/24/2010 White paper The Birthday and Anniversary Report

The Birthday and Anniversary Report

Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns. By making a personal connection with a target audience through precise and meaningful communications, such as sending emails acknowledging birthdays or anniversaries, marketers can build brand loyalty, deepen customer engagement and increase sales.

1265976289 02/12/2010 Benchmark report The 2010 Digital Marketer: Benchmark and Trend Report

The 2010 Digital Marketer: Benchmark and Trend Report

Learn important digital-marketing media trends and benchmarks to create engaging multichannel customer experiences. Experian Marketing Services’ digital marketer report contains trend information, predictive benchmark data, and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment in 2010.

1258634871 11/19/2009 Case study Origins uses testing and deliverability best practices to improve email performance

Origins uses testing and deliverability best practices to improve email performance

Leading cosmetic retailer sees lifts in open, click and transaction rates by including whitelisting instructions in their email template.

1258028347 11/12/2009 White paper The Coupon Report

The Coupon Report

This white paper summarizes key points from Experian CheetahMail’s research and provides a thorough analysis of trends surrounding coupons sent via email along with best practices and strategic recommendations stemming from the findings.

1256820143 10/29/2009 Case study Camping World improves email performance and increases average order value with creative testing

Camping World improves email performance and increases average order value with creative testing

Outdoor recreation retailer and Experian CheetahMail test several design variations of their email marketing template to deepen subscriber insight and engagement.

1251980697 09/03/2009 White paper The Free Shipping Report

The Free Shipping Report

Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive, distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail conducted a study posing the following questions: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?

1250512749 08/17/2009 Case study U.S. Auto Parts combines online analytics with email marketing to boost campaign performance

U.S. Auto Parts combines online analytics with email marketing to boost campaign performance

Online automotive parts retailer leverages online marketing data to create customer-centric email marketing campaigns.

1247143243 07/09/2009 Case study Data-driven creative redesign lifts Fit Pregnancy’s email performance

Data-driven creative redesign lifts Fit Pregnancy’s email performance

Leading magazine publisher visually optimizes email campaigns with tactical advice from Experian CheetahMail’s creative experts.

1241699199 05/07/2009 White paper A Guide to Effective Email Testing

A Guide to Effective Email Testing

Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. During tough economic times when budgets are tight and resources are constrained, running well-planned, methodical testing of your email campaigns allows you to gain a more detailed and accurate understanding of your customers.

1239626317 04/13/2009 Case study Creative redesign engages subscribers, increases email performance for Comedy Central

Creative redesign engages subscribers, increases email performance for Comedy Central

Experian Cheetahmail’s Creative Services team revamps the television network’s newsletters to grab user attention and encourage customer response.

1239189306 04/08/2009 Case study Eastern Mountain Sports improves preference center and welcome emails, boosting results

Eastern Mountain Sports improves preference center and welcome emails, boosting results

To add relevance and value to their online customer communications, EMS worked with Experian CheetahMail to carefully design an innovative online preference center. EMS was able to incorporate this preference data into subsequent mailings, resulting in higher clickthroughs and open rates and an increase in revenue attributable to the program itself.

1229518289 12/17/2008 White paper Identifying and Managing Domain-Specific Deliverability

Identifying and Managing Domain-Specific Deliverability

By navigating the rules of each web domain, marketers can ensure that their email successfully reaches the inboxes of their subscribers.

1224764999 10/23/2008 White paper A Guide to Email Acquisition

A Guide to Email Acquisition

One of an organization’s best marketing assets is a healthy, permission-based email list. While proper management and use of your email file will drive revenue immensely, it can also be challenging to acquire.

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