Client case studies

Take a closer look at some of the outstanding work we’ve done for our clients.

Origins increases conversion rates with mobile optimised email

With email as one of’s primary channels to market, the client wanted to ensure a seamless experience for all of their mobile users (28% of the customer base). worked closely with Experian Marketing Services to implement a mobile solution that spurred a healthy 9% increase in conversion.



Origins uses testing and deliverability best practices to improve email performance

Origins worked with Experian CheetahMail’s Strategic Services and Client Services teams to determine the impact that whitelisting language would have on future email subscriber activity. The group’s finding was that Origins could gain significantly higher click through and transaction rates in the long-term, by including whitelisting instructions early in the customer lifecycle.



Creating an engaging email strategy for Panasonic

Experian CheetahMail’s know-how inspires cross-channel customer engagement driving physical footfall in UK stores

Experian CheetahMail builds email strategy for Panasonic from the ground up, ensuring that email solutions drive customer and data acquisitions as well as providing a platform that delivers the right message at each touch point in the customer’s journey.

IPC Media

IPC Media increases subscriber base by 60%

Experian CheetahMail transforms email marketing communications for IPC Media, boosting revenues and business intelligence

IPC Media increases its subscriber base by 60% and revitalises its email marketing programmes through the robust multi-channel solution provided by Experian CheetahMail. The solution, based on email best practices, enables different brand users across IPC to optimise email deployment and share knowledge delivered through Experian CheetahMail’s reporting capabilities.

Dealchecker sees inbox placement rise by 21.9% sees inbox deliverability dramatically improve when it joins forces with Experian CheetahMail and Return Path

Experian CheetahMail worked with Dealchecker to build a strong foundation enabling it to progress seamlessly through the Return Path certification process and be in the best possible situation once certified. The results included an inbox placement rate of 96%, pushing Dealchecker well above the UK benchmark.


Forzieri increases conversion rate by 10% with welcome email programme

Integrated strategy nourishes customer dialogue, increasing engagement and boosting revenue.

CheetahMail set to implement an integrated marketing strategy that would address the challenges felt by the client, whilst forming the springboard for their future email communications. Results also saw the average revenue per email increase three fold.