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Vodafone integrates web, email and mobile to enhance prospective customers’ online shopping experience

Many marketers believe that they are customer centric, but still treat their digital channels as disparate; without looking at the customer experience through all communication channels. This is not necessarily the most customer centric method of building a relationship and continuing dialogue with customers.

This case study illustrates how Vodafone

    • Boosted orders from previously abandoned baskets by 30%
    • Implemented a mobile maximised email engagement solution
    • Drove traffic to the website and converted prospective web visitors into customers 



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