Maximise your email marketing strategy through effective targeting and segmentation

Without effective targeting and segmentation, brands can dis-engage their customers resulting in non email opens and potential entry into the spam folder. Marketers need to nourish a personalised dialogue with their customers to gain and maintain a competitive advantage.

Experian Marketing Services has the insight and expertise to ensure marketers build a customer-centric digital strategy, to help build an engaged dialogue with customers, which will support revenue.

Download our case study to learn how to:

    • Boost bottom line through engaging and more targeted emails
    • Optimise each mailing to build a 121 dialogue with each customer
    • Utilise reporting metrics to inform future strategy, including targeted up and cross-sell messages 

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