The Forrester Wave™: Email Marketing Vendors, Q1 2012

Forrester Research deems Experian CheetahMail among the leaders in the January 2012 report, The Forrester Wave™: Email Marketing Vendors, Q1 2012, most notably recognising CheetahMail’s customer satisfaction scores and rave client reviews.

As reported by Forrester, “We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint. Its large support teams — which are staffed and operated independently of the larger Experian organization — win customer kudos particularly for their availability, operational expertise, collaboration and practical, proactive advice. Retailers love this firm because of its experience managing promotional emails although it suits any marketer who needs some extra hands on his email program.”

They continued, “Experian CheetahMail shines on services. Experian CheetahMail, the study’s largest vendor, lands as our third Leader because of its well-staffed, capable professional services teams, tenured management, 14-country international footprint, and near-perfect customer satisfaction scores. Rave client reviews of this vendor’s social and data security solutions…”

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