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In the news

Extra! Extra! Read all about it! The media is always interested in what we’re up to at CheetahMail — and now you can be too. Browse our recent media appearances below.

Date Source Article title
1301686373 04/01/2011 Experian Experian

Experian Marketing Services releases 2011 Digital Marketer Benchmark and Trend Report

Consumer confidence in economy shows signs of improvement in Q1 2011.
1300892447 03/23/2011 BtoB Magazine BtoB Magazine

Email secrets & lies: mobile marketing

“We find that between 10% and 20% of our clients’ emails are viewed on a mobile device, and that number is only poised to grow,” said Sara Ezrin, senior director-strategic services at email service provider Experian CheetahMail.
1298489819 02/23/2011 Experian Experian

Experian Marketing Services’ CheetahMail empowers consumers with the launch of new Facebook functionality

CheetahMail’s latest technology innovation allows clients’ subscribers to “Like” their brand, email or product with one click.
1296848277 02/04/2011 Experian Experian

Experian Marketing Services’ CheetahMail will host social media and email breakfast event at New York’s Social Media Week 2011

CheetahMail, the largest sender of permission-based email, offers a complimentary event on leveraging email marketing and social media.
1296572670 02/01/2011 MarketingProfs MarketingProfs

Loyalty Programs Boost Email Success

Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian CheetahMail. Even email campaigns inviting prospects to join loyalty programs tend to outperform bulk promotional mailings.
1294239966 01/05/2011 DIRECTMag DIRECTMag

Email 2011: Another Pro Prognosticates

In last week’s issue of Email Essentials, we included predictions from several industry experts and invited you to submit your thoughts. Luke Lawson, account director for Experian CheetahMail UK and United Mail Solutions UK, took us up on our invitation. Here are his predictions for 2011.
1291216576 12/01/2010 eMarketer Daily eMarketer Daily

Getting Bulk Emails to Perform Like Targeted Campaigns

The performance of bulk marketing email campaigns compared with various targeted mailings sent to specific recipients for specific reasons tends to be dismal. Transactional emails, for example, which offer the opportunity for personalized messaging, have higher click rates, open rates and revenues per email than bulk mailings, according to Experian Marketing Services.
1291044042 11/29/2010 DIRECTMag DIRECTMag

“Friends and Family”: Big Payoff from a Few Small Words

Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. While this trend is nothing new, friends-and-family campaigns have changed somewhat during the past few years.
1290454899 11/22/2010 Experian Experian

Friends-and-family emails generate 85 percent higher revenue per email than standard mailings with identical offer values

Experian CheetahMail reveals key trends and proven strategies for friends-and-family email marketing.
1289834793 11/15/2010 Chief Marketer Chief Marketer

Email Segmentation Triples HealthyPet’s Click Rate

When HealthyPet decided to segment its email database, it didn’t fool around. Today the publisher, which produces email and direct mail appointment reminders and educational content on behalf of more than 4,000 veterinarians nationwide, sends more than 130 versions of its enewsletter. Since launching the targeted emails in January 2010, HealthyPet has seen its unique click rate triple, and its click-to-open rate is now 2.7 times higher than a year ago.
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