The Forrester Wave™: Email Marketing Vendors, Q1 2012

Forrester Research deems Experian CheetahMail among the leaders in the January 2012 report, The Forrester Wave™: Email Marketing Vendors, Q1 2012, most notably recognising CheetahMail’s customer satisfaction scores and rave client reviews.

As reported by Forrester, “We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint. Its large support teams — which are staffed and operated independently of the larger Experian organization — win customer kudos particularly for their availability, operational expertise, collaboration and practical, proactive advice. Retailers love this firm because of its experience managing promotional emails although it suits any marketer who needs some extra hands on his email program.”

They continued, “Experian CheetahMail shines on services. Experian CheetahMail, the study’s largest vendor, lands as our third Leader because of its well-staffed, capable professional services teams, tenured management, 14-country international footprint, and near-perfect customer satisfaction scores. Rave client reviews of this vendor’s social and data security solutions…”

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Experian CheetahMail achieves a leader status and top scores as cited by independent research firm

Experian CheetahMail achieves a leader status and top scores as cited by independent research firm

Experian CheetahMail sets record-breaking attendance with more than 900 brand leaders sharing digital-marketing strategies

Experian Marketing Services’ CheetahMail provides integrated email, mobile, social and display advertising insights at 2011 Summit.

Boston Proper builds customer database and sales with summer catalog initiative

For the multichannel campaign, Boston Proper turned to Experian Marketing Services, which has helped manage its customer database for more than 15 years

Experian CheetahMail will share email, mobile, social and display advertising expertise at 2011 summit

Experian Marketing Services’ CheetahMail invites the industry’s most progressive marketers to gather for the two-day event in New York City.

Enterprise brands select Experian CheetahMail for data-driven email marketing

Experian Marketing Services’ CheetahMail continues to add renowned brands to its marquee client list, including dELiA*s, Simple Truths and more.

Memorial Day Emails Drive Highest Holiday Transactions

Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine’s Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.

Experian Marketing Services’ CheetahMail is yet again the number one email provider to the Top 500 Online Retailers

More than two-and-a-half times more of Internet Retailer’s Top 500 use Experian CheetahMail rather than the next email service provider.

Mother’s Day Email Open Rates Peak Post-Holiday: Survey

Emails with “Mother’s Day” in the subject line generate 2.6% click-through rate in the week following Mother’s Day versus 1.8% during the week leading up to holiday, a 44% increase, according to email marketing firm Experian CheetahMail. Transactions, though, peak two weeks prior to the holiday. The company, which surveyed more than 400 of its clients for the results, found that email-driven transaction rates reach their highest point two weeks prior to the holiday at 0.18%.

Rumors of email’s demise have been greatly exaggerated

According to Experian’s “The 2011 Digital Marketer: Benchmark and Trend Report,” consumers are more likely to open emails that contain promotions or coupons—especially emails containing “percentage off” or “dollars off” in the subject line—than any other type of content.